If the circus is coming to town and you paint a sign saying "Circus coming to the Fairground Saturday", that's Advertising.
If you put the sign on the back of an elephant and walk it into town, that's Promotion.
If the elephant walks through the mayor's flower bed, that's Publicity.
And if you get the mayor to laugh about it, that's Public Relations.
If the town's citizens go to circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's Sales.
And, if you planned the whole thing, that's MARKETING!
- Role of Marketing is to spread the corns for the birds (prospects) to come. Role of Sales is to shoot the birds (prospects to customers). Role of an organization is to:
- Empower sales to shoot at once without missing the target
- Empower marketing to paste glue to the corns, so that even if sales miss their target, the birds are still there.
- Sales is a long term relationship… it isn’t one night stand
@ Neo-Pro A Sale is the beginning of a relationship and not the end of it.